Landing Page Should Fulfil the Promise of the Ad

Generally you make a promise in the ad. You offer some free ebook or whitepaper download. Or may be offer a 30 days free trial account. Whatever you offer, your landing page must fulfill this promise. And it should highlight this fact prominently. If you don’t, your website visitor feels cheated and thinks you are […]

Landing Page Friction to Control Lead Volume

When you use Adwords or any other PPC program for generating leads, form size plays a vital role in controlling your lead volume. I am often asked “Shall we have more fields or less in the lead generation form?” My answer is simple – “It depends”. When you are just starting out and have few […]

Keyword Matching Tool Updated to match PPC Classroom Launch

Anik Singhal has launched his PPC Classroom 2.0 and to coincide with his launch, we have updated our must-have-for-PPC keyword tool. As you might know, it is very important to use all the 3 types of matching, the exact match, the phrase match and the broad match for your keywords in the Adwords campaigns so […]

Perry Marshall Announces His Adwords Coaching Program

Perry Marshall is the most-renowned Adwords expert and coach. If you are looking to master the Adwords system and make money selling your own products or an affiliate program, you can’t get a better deal than this Adwords & Traffic Conversion Coaching Program – a 12 week intensive program. Starting on Tuesday September 30, 2008, […]

Correcting Fatal Adwords Mistake Decreases CPC from $5.15 to $0.41

Fatal mistake: Setting the destination URL of your Adwords ads as your home page where the keyword you chose does not even appear! Simple solution: Have the destination URL contain your targeted keyword a couple of times. Here’s how it works– I was recently reviewing a new client’s Adwords campaign for locating improvement possibilities and realized […]

Do Your Adwords Landing Pages Have These?

When people click on your ad, they feel that your site can fulfil their want. Do you have what it takes to capture their attention quickly? Landing page design is quite vital for getting a higher response to the investment in the ads and Seth Godin has some nice tips here. Mark Widawer, a Google […]

FREE Adwords Fast Start Kit

Hi If you have been wanting to promote your site and offers using Adwords but have been worrying yourself to death whether you can do so efficiently, download this [Adwords fast start kit ->]. You will be way ahead of a majority of Adwords users. Did I tell you that this guide is FREE and […]

Google Launches Website Optimizer

Google has launched the beta version of Website Optimizer, its experiment in landing page optimization with multi-variate testing. This note from their site says it all: We’re looking for Advertisers who want to test variations of marketing content on their landing pages to see which version results in increased conversions for their website. If landing […]