Simple solution: Have the destination URL contain your targeted keyword a couple of times. Here’s how it works–

I was recently reviewing a new client’s Adwords campaign for locating improvement possibilities and realized that one ad group is costing him  $5.15 per click. Whoa! Sounded like too much for this keyword. On close inspection, I found that he is sending the visitors to the home page. What? No special landing page!

Wait, there’s more to this. When I visited that home page, I had another shock waiting for me. This page had absolutely no reference to the term he has targeted. But why would he do that? When I asked him, he replied: "This product is also called by this name in some countries."

After editing the home page copy to include a couple of references to this new term also, we saved the campaign and by the next day, we saw the cost-per-click drop to 41 cents. Yes, straight from $5.15 to 41 cents. Just because the destination page now became more relevant for this term.

Are you doing the same fatal mistake? Visit your Adwords campaign now to locate such moneysuckers and kill them.

Tags: adwords, mistakes, tips, landing page

Say you are advertising on adwords tool (keyword 1). Now if you add 2 more keywords - "adwords tool" (keyword 2) and [adwords tool] (keyword 3) to your keyword list, you will find that the matches have been segregated among the three.

When people search for the exact term - adwords tool, they are put under the keyword 3. Similarly when the terms adwords and tool appear in the exact order and next to each other (as in adwords tool download), they are put under the 2nd keyword. For all other terms like adwords improvement tool, the terms are matched with the keyword 1. This can get you more accurate statistics and a better CTR  for the exact match because those searchers will find your ads to be really relevant, lowering your cost per click.

Now if you are having several keywords in your ad group, you will find it very time consuming to create the 3 variations for each term. Don’t worry, you are welcome to use our FREE Adwords tool to create the variations for each term automatically with no effort. Just copy and paste the basic keywords list in the left column, tick on the required options and click on Generate. You will get the big list with all combos ready to copy-paste in your Adwords campaign.

Please leave a comment if you use it and like it or have suggestions for improvement. The tool does many more things which we will be discussing in the next few posts.

The large number of testimonials on the site speak for themselves - they can show the kind of results you can get much better than I can. Go there and have a look yourself.

First, some reasons why you should NOT invest in this training:

• You know it all. You feel that your knowledge is beyond all the experts and there is nothing new to learn.
• You want to earn money without any investment even if that is mediocre.
• You are happy to spend time reading various forums and free ebooks and are comfortable picking up the tips from here and there. After all your time costs nothing.

And now for the go-getters, here are some ideas that will help you appreciate the huge value that this course can provide you:

• You know that PPC advertising is a very potent source of getting targeted visitors to your web site. The traffic flow can start in next to no time and you can be sure, the visitors will be highly qualified.
• You know that PPC advertising, if done wrongly, can make you lose money really fast as the cost can pile up very quickly and if your message is not clear or you have untargetted landing pages, you can burn a hole in your pocket sooner than later.
• You have seen fairly knowledgeable PPC experts admit that there is always room for improvement and they do not hesitate to invest in good tips that they can use to improve their campaigns. Why should you hesitate then?
• You know very well that based on the costs involved in the ad campaigns, the investment made in the training can be recovered within hours, days or weeks but it continues to give benefits for years. So it is a no-brainer to not miss any new resource coming out, specially if it carries a decent guarantee.
• You need to learn from the experts and Jeremy Palmer has already made his mark - he is himself running highly rewarding PPC campaigns with a great return on investment. Been there, done that!
• You know that Anil Singal is well established with his Affiliate Classroom training and he knows how to pass on great marketing techniques in an easy to understand and quick to grasp manner.
• You want to discover new and rewarding niches and want to learn the tricks to discover them easily.
• You want to implement the conversion boosters that can sky-rocket the response rate (sales, sign-ups and lead-generation) from your ads and landing pages.

What is so speical about PPC Classroom?

Not only does this program give you all the ideas for running highly successful promotions, it provides you the tools to create these easily and run them with minimum botheration. After all, you don’t want to slog for your income. Do you?

But how much does it cost?

Of course you will decide after checking out the investment required for the PPC Classroom but tell me something. Would you rather invest a small sum on bare ideas or go the whole hog and get the best, specially if the investment can be recovered very quickly and then you can keep earning, improve your bottomline and start working towards your dream of financial freedom.

This investment is guaranteed to deliver - check out PPC Classroom for yourself and start improving your results.

If you have been wanting to promote your site and offers using Adwords but have been worrying yourself to death whether you can do so efficiently, download this [Adwords fast start kit ->http://www.faststartkits.com/adwords-kit]. You will be way ahead of a majority of Adwords users.

Did I tell you that this guide is FREE and just 2 pages - good to read in 10 minutes.

This note from their site says it all:

We’re looking for Advertisers who want to test variations of marketing content on their landing pages to see which version results in increased conversions for their website. If landing page optimization is one of your company’s priorities, if you have a clearly defined goal (e.g. sign-up for a newsletter, checkout for purchase, or download of a whitepaper) on your website, and you can create and approve marketing content in a relatively short period of time, this beta test may be a good fit for you.

Naturally, this program is for existing Adwords advertisers only. They will suggest various sets of headline/copy/call-to-action etc and once you have implemented these, the results will give a hint about the set that is getting the best conversion.

If you are using Adwords regularly, it is worth trying it out and see what tricks Google has up its sleeves.

Note: Also read this useful article about getting better results from your web site with small changes.

Tags: google, website optimizer, adwords optimization, ppc

But how do you get this crucial information without fiddling with the channels and other such things that all require lots of effort? Introducing Adsense Tracking software.

These software help you to identify the best placement, ad format, keywords and all the other key data that will empower you to maximize your revenue.

Check out all the features of Adsense Spy Tracker software

Aren’t you sick reading these sales letters disguised as informative ebooks? Well I am

When I bought Chris McNeeney’s Affiliate Project X, I was thinking “…must be another of those rehashed stuff and I will either dump it after one read or ask for a refund if it is really that useless. But the salesletter looked different and that made me give it a try at least.”

The book was quite compact at 50 pages and Chris made it clear that he was not going to explain what affiliate marketing was and all that. Good - who needs definitions anyway!

However soon I got hooked and decided that I might need to make lots of notes, so it is better that I printed the thing out. When I reached page 11, the ‘Leech’ method really drew me in. I have been doing this for sometime now but after reading his explanation, I realised how I was doing it all wrong. OK - so that is the reason I am getting only moderate results.

On to Method 2 on page 18: “The Affiliate diary” Yes this is the trick I am seeing all the new age marketers using. I want to implement this for myself but haven’t got around to doing this because I think it is going to take a lot of my time to set up. With Chris’s detailed instructions, I can see how to do this fast and strong. Another action point.

Hmmm - things are really hotting up. All those thoughts of a possible refund have evaporated and my mind is buzzing with action-plans.

Wait till you see the ‘Workhorse method‘ on page 27. Step-by-step guide - exactly what you should be doing to generate a long-term income on auto-pilot.

Then I got a nice chuckle - page 34 discusses “Thief in the Night” or… “how to steal from the super affiliates“. This is a short and quick mention - nothing very detailed here. But easily actionable.

On to method 5 - “Copy the best Part 2” on page 36. This is adapted from Chris’s Adwords Miracle (another great guide on getting success with Google Adwords) and talks about keyword research with the help of Keyword Elite.

Method 6: The “Opportunist” method - the newest products always convert best - specially if the product launch is massive. How can you get your share of the pie? Read this tip starting on page 39 and you will have light bulbs glowing.

And I haven’t even told you about the Part 3 which talks about “Advanced tricks of the affiliates“.

As you can see, I was pleasantly surprised to see so much content was covered in 50 pages and after reading the Affiliate ProjectX 2 times, jumped on to implement a few of them (in fact, this blog post is motivated by one of the techniques Chris discusses).

While I was taking a breather after having setup a new campaign, I thought it will be an injustice to not tell you about this. However if you don’t run to pick up the guide right away, others will be setting up the campaigns you should have and they will be raking in all the money while you read around and wonder what is causing your lack of success.

Want to grab a copy for yourself - why don’t you head over to Affiliate ProjectX right now? You can thank me later

I do agree that several people are reporting major downslides in their Adsense revenues - and this includes reputed Internet marketers who know Adsense inside out. What about you? Are you holding on or you have also been hit. Whichever way it won’t hurt to download and read this report - it contains no upsell.

The report is here.

Added: I tend to agree with Joel Comm, author of Adsense Secrets that those who are building scraper sites and sites with Traffic Equalizer, Directory Generator and other such software, are the hardest hit.

Did you get hit by Google’s policy change that unfairly raised the prices on tens of thousands of Adwords Advertisers?

Are you still trying to recover and to find your lost traffic?

Did you, like thousands of other people, plead and appeal to Google to at least let just YOU have those lower click rates back?

Or, did you ask them what you could do to fix your site?

It’s unlikely that anyone from Google has offered to help (I’ve heard the phrase ‘deaf ears’ used a lot recently). But there is, finally, a solution.

It’s called ‘Googleicious’, and it’s a Free Report that reveals 6 Steps to Make Your Website irresistible to Google’s Spiders, Bots and Site Quality Detectives, and Drop Your Cost Per Click by 90% to 99% or more.

My friend and business associate Mark Widawer is the author of this special report, and he should know what he’s talking about. He is a Google Adwords Qualified Professional, and he wrote the authoritative guide on landing pages, the Landing Page Cash Machine ebook. If you ever had the chance to read it, you know how easy Mark makes it to sell more of your product or service to more visitors, each and every day.

Whether you’re getting that traffic from Google or not.

Mark makes lowering your Cost Per Click just as easy to understand and do, and he has invited me to tell you about his Googleicious report, and how you can download it.

I’m a bit shocked to tell you, though, that this is not one of those $100 or ebooks or $500 home study courses. Actually, Mark is making his Googleicious report available to my readers for — you won’t believe this — Free.

I’m not sure how long Mark is going to be offering this report for free, but you can get your copy here.

I just finished reading my copy, and I can tell you now, it’s going to change everything about how you think about your website, your landing page, and how much (or little) you pay Google for each and every visitor.

You can create a hypothetical website on one of the many topics offered. Then choose the hosting method, the promotion options, the ad layout and some other parameters. After your site is ready, you can sit back and watch how your site is making money. You can also change the various parameters to see the impact on the income potential.

This will give you a good insight of how your income can depend on different factors related to your money-making site. Naturally nothing is guaranteed as this is a simulation game only

What should you do?

Improve your landing pages immediately. There are a few simple guidelines which can improve your performance almost right away -

1. Don’t send visitors to your home page unless you are selling a single product. Create separate ad groups for various products and send the visitors to the specific page where you are promoting that item. This was important earlier also - now the defaulters will have to pay through their nose for being careless.

2. Create an affective landing page that converts well. This will improve your Return on Investment (RoI) in a big way. The landing page should be a continuation of the ad message and not something entirely different. The visitors should be made to feel that they have come to the right place - within a few seconds. See this book on landing page design for excellent tips.

Choose a relevant tag at 97tags.com, buy it and make it point to your site. Soon anyone who clicks on this tag will be checking out your site. You will also get the benefit of a keyword rich link in your search engine ranking efforts.

Or make this tag point to your affiliate link for your favorite affiliate program if you don’t have a site and want to earn some affiliate income.

Update: We have now launched the script to launch such sites yourself. If you have a niche subject that you have great interest in and have a responsive list, you must immediately check out Word Cloud site building software.

All these are explained in a very simple manner in our new release - “Adsense Revenue Exposed“. Here’s how you can get the best out of this book –

1. Read the entire book in one session (should take less than 1 hour).

2. Then study the chapters one by one again implementing the ideas on your site at the same time. This way you can start seeing the improvements in the results while you go.

Don’t forget - testing is the most vital ingredient of success. Some ideas may produce much higher improvement in your results than others. But overall you will be earning much more money from your site - for sure.

Get Adsense Revenue Exposed at a special introductory price here.

Mark Widawer is a qualified Adwords professional and manages Adwords campaign for several of his clients. He had achieved quite nice clickthrough rates and was wondering how to improve the profit from these campaigns even more. He got excellent results from Adwords but realized that the clients were not making much profit still. He turned his attention to the client web site. After analyzing these sites, he found that he could make small changes on the landing pages and improve the response rate so much that the client earns much more per dollar spent on the Adwords.

You see, when a prospect sees your ad, she builds certain expectations in her mind. After clicking, when she gets to see a continuation of the story, a fulfilment of the expectation, she keeps reading and may be accept your offer. However when there is a sharp transition, when she finds an entirely new pitch in the landing page or a plethora of distracting elements, she gets nervous and clicks away.

Yes you can do much better with your Adwords campaigns with these secrets. You can implement small changes in your landing pages and turn your website into an ATM - that spits out cold hard cash whenever visitors click on your ads.

Get the landing page cash machines secrets here.

Tags: landing pages, adwords, optimization, conversion

You should have only related terms in one ad group and ads that relate to this group of keywords. A different set of keywords relating to another aspect of your product belong to another ad group with ads describing that particular aspect.

Thus a web design company should put all Flash related terms in one group with a relevant message and .NET related keywords in another group with a related message. This will result in instant improvement of the clickthrough rate.

I have done this for a tea merchant whose website I manage. A click on any ad for the Darjeeling tea will take you directly to the page talking about Darjeeling tea, while a click on any ad related to the Assam tea will take you to the Assam tea page. This improves the stay-on-site time of the visitor and you can get more orders or enquiries.

You must try to put the keywords and an active verb in the heading for maximum impact. Example - use Get Fresh Adwords Tips when your keywords are ‘adwords tips’. This gets the words ‘adwords tips’ highlighted and also indicates to the prospect that you offer what he/she is looking for, thereby improving the chance of a clickthrough.

But first - what is negative matching? This the process of specifying the terms that, if present in the search term, do not let your ad to be shown.

Say you are offering an ebook on ‘How to break 80 in golf‘. Now you may advertise on keywords like ‘lowering golf score’, ‘guide lower golf score’ etc. Some people who are looking for a free guide to lower their golf score, will also click on your Adwords ad and then not buy because they have to invest some money for getting this guide. You don’t want these freebie seekers clicking on your ads and costing you money.

So you include the term “free” in the negative matching terms by adding “-free” to the list of keywords. Now if the term ‘free’ is there in the search term, your ad will not be displayed. Your ad will be shown if one searches for ‘lower golf score guide’ but not if one searches for ‘lower golf score free guide’.

This tip can save you lots of dollars on unproductive clicks and you must be on a lookout for terms that are related to your main search term but do not apply to you.