Has Google Increased Your Adwords Bid Prices?

Hi

Did you get hit by Google’s policy change that unfairly raised the prices on tens of thousands of Adwords Advertisers?

Are you still trying to recover and to find your lost traffic?

Did you, like thousands of other people, plead and appeal to Google to at least let just YOU have those lower click rates back?

Or, did you ask them what you could do to fix your site?

It’s unlikely that anyone from Google has offered to help (I’ve heard the phrase ‘deaf ears’ used a lot recently). But there is, finally, a solution.

It’s called ‘Googleicious’, and it’s a Free Report that reveals 6 Steps to Make Your Website irresistible to Google’s Spiders, Bots and Site Quality Detectives, and Drop Your Cost Per Click by 90% to 99% or more.

My friend and business associate Mark Widawer is the author of this special report, and he should know what he’s talking about. He is a Google Adwords Qualified Professional, and he wrote the authoritative guide on landing pages, the Landing Page Cash Machine ebook. If you ever had the chance to read it, you know how easy Mark makes it to sell more of your product or service to more visitors, each and every day.

Whether you’re getting that traffic from Google or not.

Mark makes lowering your Cost Per Click just as easy to understand and do, and he has invited me to tell you about his Googleicious report, and how you can download it.

I’m a bit shocked to tell you, though, that this is not one of those $100 or ebooks or $500 home study courses. Actually, Mark is making his Googleicious report available to my readers for — you won’t believe this — Free.

I’m not sure how long Mark is going to be offering this report for free, but you can get your copy here.

I just finished reading my copy, and I can tell you now, it’s going to change everything about how you think about your website, your landing page, and how much (or little) you pay Google for each and every visitor.

Joel Comm Launches The Adsense Game To Teach How To Make Money Online

Joel Comm, author of The Adsense Secrets book has released an online game that teaches people how to make money online with Adsense.

You can create a hypothetical website on one of the many topics offered. Then choose the hosting method, the promotion options, the ad layout and some other parameters. After your site is ready, you can sit back and watch how your site is making money. You can also change the various parameters to see the impact on the income potential.

This will give you a good insight of how your income can depend on different factors related to your money-making site. Naturally nothing is guaranteed as this is a simulation game only 😉

Google Tightens Landing Page Guidelines

Google today announced that it has tightened its landing page guidelines and Adwords advertisers whose landing pages are not targeted enough will have to pay a penalty – the minimum bidsgo up for them. On an average, your ads will cost more if they at all show up.

What should you do?

Improve your landing pages immediately. There are a few simple guidelines which can improve your performance almost right away –

1. Don’t send visitors to your home page unless you are selling a single product. Create separate ad groups for various products and send the visitors to the specific page where you are promoting that item. This was important earlier also – now the defaulters will have to pay through their nose for being careless.

2. Create an affective landing page that converts well. This will improve your Return on Investment (RoI) in a big way. The landing page should be a continuation of the ad message and not something entirely different. The visitors should be made to feel that they have come to the right place – within a few seconds. See this book on landing page design for excellent tips.

Buy A Tag At 97tags.com

Have an Adsense site? Want to drive traffic to it? Here is a simple and interesting way-

Choose a relevant tag at 97tags.com, buy it and make it point to your site. Soon anyone who clicks on this tag will be checking out your site. You will also get the benefit of a keyword rich link in your search engine ranking efforts.

Or make this tag point to your affiliate link for your favorite affiliate program if you don’t have a site and want to earn some affiliate income.

Update: We have now launched the script to launch such sites yourself. If you have a niche subject that you have great interest in and have a responsive list, you must immediately check out Word Cloud site building software.

Adsense Revenue Exposed

If you have a content site, you can make a nice chunk of money running Google Adsense ads on this site. But how do you get started? What are the secrets to do a great job running Adsense ads on your site? What are the pitfalls? How can you maximize your earnings?

All these are explained in a very simple manner in our new release – “Adsense Revenue Exposed“. Here’s how you can get the best out of this book —

1. Read the entire book in one session (should take less than 1 hour).

2. Then study the chapters one by one again implementing the ideas on your site at the same time. This way you can start seeing the improvements in the results while you go.

Don’t forget – testing is the most vital ingredient of success. Some ideas may produce much higher improvement in your results than others. But overall you will be earning much more money from your site – for sure.

Get Adsense Revenue Exposed at a special introductory price here.

Landing Page Cash Machine – Better Results with Your Adwords Campaigns

Do you run Adwords campaigns to get targeted visitors to your website? How much money do you make per visitor? Did you know that you make much more money from every dollar spent on Adwords?

Landing Page Cash Machine by Mark WidawerMark Widawer is a qualified Adwords professional and manages Adwords campaign for several of his clients. He had achieved quite nice clickthrough rates and was wondering how to improve the profit from these campaigns even more. He got excellent results from Adwords but realized that the clients were not making much profit still. He turned his attention to the client web site. After analyzing these sites, he found that he could make small changes on the landing pages and improve the response rate so much that the client earns much more per dollar spent on the Adwords.

You see, when a prospect sees your ad, she builds certain expectations in her mind. After clicking, when she gets to see a continuation of the story, a fulfilment of the expectation, she keeps reading and may be accept your offer. However when there is a sharp transition, when she finds an entirely new pitch in the landing page or a plethora of distracting elements, she gets nervous and clicks away.

Yes you can do much better with your Adwords campaigns with these secrets. You can implement small changes in your landing pages and turn your website into an ATM – that spits out cold hard cash whenever visitors click on your ads.

Get the landing page cash machines secrets here.

Different Ads For Different Keywords

A typical mistake which many Adwords advertisers make is to have a single ad group with all the keywords. They end up showing the same ad for all the keywords, thereby losing the keyword-message match and getting a poor clickthrough rate.

You should have only related terms in one ad group and ads that relate to this group of keywords. A different set of keywords relating to another aspect of your product belong to another ad group with ads describing that particular aspect.

Thus a web design company should put all Flash related terms in one group with a relevant message and .NET related keywords in another group with a related message. This will result in instant improvement of the clickthrough rate.

Don’t Direct Prospects To The Home Page

You should not direct all the prospects to the home page unless you have a single page home page selling your only product. They will not bother to search or locate the exact page where they will get what they are looking for. Take them direct to the main selling page for the product in question.

I have done this for a tea merchant whose website I manage. A click on any ad for the Darjeeling tea will take you directly to the page talking about Darjeeling tea, while a click on any ad related to the Assam tea will take you to the Assam tea page. This improves the stay-on-site time of the visitor and you can get more orders or enquiries.

Put Keywords In Your Ad Text

Several people fail to put the keywords in the ad text (the heading and the body text). This makes their ad highly subdued (because if you would have had put the keywords in there, these would have been highlighted). Also the searcher may feel that your ad is not relevant enough.

You must try to put the keywords and an active verb in the heading for maximum impact. Example – use Get Fresh Adwords Tips when your keywords are ‘adwords tips’. This gets the words ‘adwords tips’ highlighted and also indicates to the prospect that you offer what he/she is looking for, thereby improving the chance of a clickthrough.

Negative Matching Is Vital

Negative matching is vital to the success of your Adwords campaign and helps you cut down the cost and eliminate uninterested clickers to a great extent.

But first – what is negative matching? This the process of specifying the terms that, if present in the search term, do not let your ad to be shown.

Say you are offering an ebook on ‘How to break 80 in golf‘. Now you may advertise on keywords like ‘lowering golf score’, ‘guide lower golf score’ etc. Some people who are looking for a free guide to lower their golf score, will also click on your Adwords ad and then not buy because they have to invest some money for getting this guide. You don’t want these freebie seekers clicking on your ads and costing you money.

So you include the term “free” in the negative matching terms by adding “-free” to the list of keywords. Now if the term ‘free’ is there in the search term, your ad will not be displayed. Your ad will be shown if one searches for ‘lower golf score guide’ but not if one searches for ‘lower golf score free guide’.

This tip can save you lots of dollars on unproductive clicks and you must be on a lookout for terms that are related to your main search term but do not apply to you.

Adwords Mistakes – Using Generic Terms

With this post, we are begining a series of tips on avoiding some crucial Adwords mistakes that can hamper your Adwords performance. If you don’t avoid these, you will spend money without getting a decent profit to show for your campign.

Tip: Don’t use generic terms in your campaigns.

Don’t advertise on the term ‘generators’ unless you have got tons of money to burn. You would do much better to use long tail terms like ‘Honda generator 1800’ where you can have a specific message to appeal to the person looking for this exact term. The clickthrough rate will be much higher in such cases helping you to bring down advertising cost as well as expect a highly focussed visitor.

Adsense Videos – Watch, Apply, Earn

How are you doing with your Adsense sites? Would you prefer to keep building new junk sites and hope that Google and Yahoo do not ban and kick them out of their index or you want to employ powerful techniques that take your Adsense income to the next level?

Would you like to read lengthy PDFs and hope that you understood the instructions and are applying the right thing at the right place or rather watch kick-butt videos that demonstrate high impact and wildly profitable Adsense techniques so that you don’t need to guess a thing?

Go check out Michael’s AdSense Videos, apply these effective changes to your sites and watch your Adsense income counter spin into the high gear. You owe it to yourself to earn more your Adsense sites.

Leading Internet marketers like Joel Comm, Neil Shearing, Peter Twist, Ewen Chia are going ga-ga over these videos. The videos have to be very powerful for these guys to put their stamp on them.

Don’t lose out! These Adsense videos contain the roadmap to explosive Adsense incomes.

Neil Shearing Bares Insider Rollout Secrets

You might remember Neil Shearing, author of the cool ‘make auto-pilot money with Adsense’ guide, Auto Income Secrets. He ramped up $253,603.47 in sales of this ebook and other related stuff from that promotion.

Neil is now baring the product launch techniques he used to generate these awesome figures without selling expensive physical products. He has outlined the complete step-by-step launch steps and success report in his new ebook, Insider Rollout Secrets.

These are the same powerful techniques and strategies, which he used to generate enormous sales for his Adsense ebook. How he planned JVs, how he got the affiliates drooling over his product, how he used the power of 7 and 70 to get the prospective customers to buy now and much more.

Funnily Neil says, “You know what’s amusing? When you consult your own Rollout ebook during the launch of your own Rollout ebook! 🙂 ”

Using one of the tips from his own book, Neil is offering a $10 introductory discount on orders for the first few days only, so check it out and grab your copy today to save ten bucks!

There are fancy $997 courses in the market and some of them are excellent value for the money. But if you can’t afford to buy them like me, this book will help you reach the level where you can go up the money ladder and garner enough courage to learn the more advanced tips by watching DVDs. Until them, buy this handy-dandy guide and start your money-making journey. Your product launch will get a new zing!

Get it now – get it here –
Insider Rollout Secrets by Neil Shearing

Adsense Exchanges – Stay Far Away – Warning!

I just learnt about some Adsense exchanges where you can pay a monthly fee and all the members click on each other’s ads for increased Adsense earnings! Do not join any such thing as this is certain to get you banned from the Adsense program. You may see increased earnings for a few days or months and then poof! You are out with all earnings not yet paid, frozen.

These illegal methods are not what you adopt to increase your earnings. If you want to earn more, create good content filled sites with some nice SEO. You can use the tips for optimising the Adsense ads that we have given in this blog. Play fair and you will earn for long!

Marketing Makeover For Improved Adwords Results

Your Adwords results vastly depend on what you put on your landing pages? Internet marketers have realized long back that if a web site visitor won’t give you his name and email address, he will not buy from you. It requires up to 7 contacts for a prospect to become a customer and if you are not capturing the visitor’s name and address for later follow-ups, you are leaving lots of money on the table.

While the rare visitor may buy your stuff in the first exposure, most of them are not yet ready. You can increase your sales multi-fold by creating a suitable name-squeeze page as your landing page. Armand Morin, Alex Mandossian and Rick Raddatz, 3 reputed marketers have come together to launch Marketing Makeover Generator, an easy software that helps you generate several site improvement features for greater response to your offers. It is a powerful suite at a very reasonable investment.

For a limited time, you can try marketing makeover magic for $1 only.

Top Keyword Data – Jeff Alderson Joins The Keyword Database Gang

Smart people have realised that Adsense success comes with intelligent selection of keywords around which to build their content sites. Proper keywords can cause your daily income from Adsense to jump from few cents a day to hundreds of dollars a day.

And to fill this need, smart marketers are releasing keywords databases with a varying number of keywords and features. Jeff Alderson has joined hands with Rod Beckwith to release his own collection – Top Keyword Data.

Jeff claims to have 132,540 keywords in his list of “top keyword data”. He also offers extra information about each keyword so that you can have a feel about its market potential and decide the terms that you want to work with.

The feature that I like most is not in the main software though. Jeff is bundling a misspelled keywords software that helps you identify several misspelled variations of the main keyword. It will be quite easy to rank for these terms and get your cash register ringing – Ka-ching! You see, even if you build a great site around popular keywords that have high CPC, you will take some time to start ranking for those terms. Meanwhile you can start getting your first few visitors through these misspelled terms.

You can even advertise on these terms at low cost and exploit keyword arbitrage to get clicks on your high value ads.

Checkout Top Keyword Data here.

Adwords Minimum Bid Is Not $0.01 As You Might Think

Adwords Crew today clarified on their Google Adwords blog that the minimum bid is not necessarily $0.01 as many advertisers might be tempted to think.

I quote from the site –

It’s worth noting that every keyword has a minimum bid that is unique to how successfully that word has been used in an advertiser’s particular account. So the minimum bid for the keyword ‘Kansas City BBQ sauce’ will be different in your account than in your next door neighbor’s account, who happens to be using the same keyword.

Key learning Point
You should put similar keywords in a group (like variations of a basic keywords for which you want to run a single ad) and dissimilar keywords (say another feature of the product or another benefit of your service) in a separate group. See this rough example –

Your company offers web hosting and web design services and you advertise for “web hosting company” and “web design company”. Then you should have one group with these keywords – web hosting company, good web hosting company, web hosting cityname and like.

These keywords should go in another Ad group – web design company, good web design company, web designing cityname and like. This will improve the keywords’ performance and lower your overall CPC.

Adsense Ready Offers 150 Ready Sites Under $100

Several people must have told you that you can achieve a nice Adsense income by setting up a large number of sites on various topics. However the main problem with this approach is “how to locate the various keywords” and “how to develop reasonable content” for these keywords. AdsenseReady claims to offer an elegant solution. This idea is working because they have already shot to the top of their category in Clickbank marketplace.

They are offering 150 ready sites with Adsense code built in. Naturally the content is not very high in quality but because it is based on RSS Feeds, it is ever-changing and stays fresh to a large degree. However if you decide to jump in and grab this offer, I will like to suggest you to take some precautions–

1. Do not upload the ‘Adsense Ready’ sites as it is. Try to make random changes here and there so that your copies can become unique.

2. I will strongly recommend you to add a paragraph of summary of the content on each page. This really makes your pages unique in reference to all the other copies.

3. Do not crosslink each site to all the other sites. In fact, I will make several sets with 5-10 sites in each set.

4. I will like to distribute at least one article on each topic through various online article directories with link back to the home page of this site. This will generate some unique one way links to the site and decrease the ratio of incoming links from the network to the external links.

5. I will study the traffic stats for the sites after, say 15 days of getting live. I will also analyze the Adsense income from these sites and concentrate on adding more unique content to the sites that have started getting at least some traffic and income. This will increase the probability of higher traffic and income from these sites. I will review these sites in the same fashion after every 15 or 30 days and then repeat this “push the promising sites” idea.

6. I will create new solid content sites for all the sites that have started generating good income. If mass produced sites are getting a nice income, imagine how much more you can earn with great and unique content.

Remember the key to success after you have bought the Adsense Ready package is to tweak the sites to make them unique and really useful with as much new content as possible. You have already got a structured site. Now adapt from that and stand out. Success will be yours!

Keyword Explosion Introduces The Biggest List For Adwords and Adsense Keyword Research

Keyword Research for both PPC campaigns and building sites for monetizing with Adsense can really benefit with a big keyword list. But what are the important criteria for a good list and does Keyword Explosion meet them?

Jonathan Leger, an Internet marketer and programmer, recently introduced Keyword Explosion with 2.1 million keywords. Now there are several Adsense lists on the market and what’s so special about this list. Jonathan claims it to be the biggest list of keywords for Adsense or Adwords.

While many other lists are based on Overture figures, which are not considered an accurate indicator of the demand because of the large number of automated queries, Keyword Explosion lists are based on Google Adwords figures. Amazing – I just wonder how on earth did he manage to collect demand and bid prices for 2.1 million keyword combinations.

While these lists are quite useful for market research whether you are advertising with Adwords or building content sites for monetizing with Adsense, there are several factors that you must keep in mind while choosing your keyword list.

The primary factors that make a keyword research list worthwhile are –

1. Exhaustive coverage – different people have interests in different fields. So the list must have lots of keywords from different markets to satisfy all these different people.

2. Bid price – it is important to have the bid price on Google as most of the users will like to use Adwords while advertising and Adsense while monetizing.

3. Search volume – terms with $1 per click and high search volumes in excess of 1000 searches per day can make you more money than terms with $50 per click but only 1-2 searches a day. Again the search volume on Google is more important than that on Overture, which most of such lists report.

Keyword Explosion meets all these conditions pretty well. This contains more than 2.1 million keywords categorized in various ways. There are 5 different lists based on different perspectives so that you can choose your niche easily, locate all the terms related to that market and build your site or advertising campaign around that.

The 2-term and 3-term lists are particularly interesting to Adsense marketers as these terms are easier to rank for and provide higher pay out per term than the broad 1-term keyword.

When I suggest my clients to create web sites or blogs for earning money with Adsense, I always tell them to concentrate on tightly focussed niche areas that cover a small section of a big market with a good search volume and a decent pay out. Keyword Explosion lists really come in very handy for this research.

Jonathan claims that the extensive coverage of the keywords makes it good value for money and customers should be able to recover their investment within a few days. He also offers 100% money back guarantee if you do not find the list to be useful for any reason whatsoever.

If you are planning to build a content-filled site to monetize with Adsense and want to locate some high paying terms for your topic, take a look at Keyword Explosion. May be your Adsense cheques will explode too!