If you want to reach these people with your sales message, consider using Adwords for mobiles. It is available right there, in your control panel in the content network section. You have the flexibility to really focus your campaign based on the type of devices, networks and location. This helps you to reach out to the relevant people only.

However you must be careful to avoid an important mistake made by most of the advertisers. When they create their ads for the mobile users, they send the clicks to a regular web page only. When the user clicks the ad, they land up on a web site that does not render well on their tiny screens and bail out, wasting your precious advertising dollars.

It is important to have a mobile version of the landing page so that the entire lead generation process can be completed on the mobile friendly screens only. The webile people design landing pages for mobiles – feel free to contact them if you want to get started with improving the response rates from your mobile ad campaigns.

When you are just starting out and have few leads to handle and enough resources (callers, salespeople), you should strive to get as many leads as possible. Some leads will be junk, some will be borderline cases (need more work to convert) and some will be more qualified (sales-ready). However your sales team will be busy and they may even be able to convert some of the borderline cases resulting in higher sales.

In these situations, you should ask the bare minimum number of questions in the form to increase the form-completion rate.

However when you have got busier and do not want to waste your valuable and scarce sales resources on junk or less-probable leads, you should turn the dial a bit and ask for a few qualifying questions in the lead form, as is being done by this Atlanta Web design company. This will improve the lead quality as tire-kickers won't bother to fill up your detailed forms. This will help the sales team to close more cases more quickly and will protect them from unduly following up the hardly interested prospects.

As you might know, it is very important to use all the 3 types of matching, the exact match, the phrase match and the broad match for your keywords in the Adwords campaigns so that you can get the best quality score and high click-through rate (CTR). You can now provide your basic set of keywords and (optionally) a set of modifiers like location (New York, California etc) or action (buy, get, download) or others (how to, where, what is) and get all types of permutations and combinations of keywords.

As an example, let us start with this set of keywords:
web design
web designing
-samples
-free

Also we have offices in Florida and Dallas.

We are trying to attract people looking for web design but not those who want free or samples. Now if we apply this keywords tool, we will get this new set:
Florida web design
Dallas web design
Florida web designing
Dallas web designing
web design Florida
web design Dallas
web designing Florida
web designing Dallas
"Florida web design"
"Dallas web design"
"Florida web designing"
"Dallas web designing"
"web design Florida"
"web design Dallas"
"web designing Florida"
"web designing Dallas"
[Florida web design]
[Dallas web design]
[Florida web designing]
[Dallas web designing]
[web design Florida]
[web design Dallas]
[web designing Florida]
[web designing Dallas]
-samples
-free

Imagine the amount of time you will save on creating the combinations as well as savings you will generate because so many more keywords will be exactly matched, reducing the Cost-per-click (CPC).

Please post your experience with using this useful tool by posting a comment below.

Recently I came across a huge list of keywords that you can include in your keyword lists as negative match terms. Select the ones that apply to you and save yourself a bundle.

Note: Many of these terms might actually be useful to you and may indicate a higher quality prospect for YOUR products. So check the list carefully before using that.

Starting on Tuesday September 30, 2008, Parry and team will be teaching you the Unlimited Traffic Technique, the Traffic Conversion Anvil and the 95/5 rule – and they will even assail your Google campaigns with all their top strategies.

And he does not stop at Adwords. True success with these systems means you are taking full advantage of landing pages, opt-ins, autoresponders and upsells and all of these are covered.

Add a special training on utilizing the social marketing skills for growing your arsenal of winning techniques and you will understand, how can Perry afford to offer a really outrageous guarantee – "If you're accepted as a team member in my 12 week 'Bobsled Run' and if you complete the homework assignments, you'll recoup your tuition by December 2008 (through AdWords cost savings and increased sales), and you will make at least $25K more in 2009 than you would have without my help, or your money back."

Who can join?

Not every one. You have to check out if you qualify. You have to submit an application form and see if you are accepted in the program. If you do, you know what benefits await you.

Get started by watching this video or visit the main site directly.

Don't forget: **Online Class Starts Tuesday September 30 at 8:00am Central**

Tags: adwords, coaching, training, perry marshall, bobsled

Here is the first one – Are you making these Adwords mistakes? (PDF format, right-click and choose Save-as).

Your comments here will encourage me to release the future reports quicker and I can also make it more like how you prefer it. So please post your comments here.

1. sunglasses – conversion rate – 0.71%

2. wholesale sunglasses – 3.42%

(That is 481.69% better).

Keep looking for the more accurate terms that describe your exact product offering and if you can match your landing page well, you can look forward to some excellent ROI.

Simple solution: Have the destination URL contain your targeted keyword a couple of times. Here's how it works–

I was recently reviewing a new client's Adwords campaign for locating improvement possibilities and realized that one ad group is costing him  $5.15 per click. Whoa! Sounded like too much for this keyword. On close inspection, I found that he is sending the visitors to the home page. What? No special landing page!

Wait, there's more to this. When I visited that home page, I had another shock waiting for me. This page had absolutely no reference to the term he has targeted. But why would he do that? When I asked him, he replied: "This product is also called by this name in some countries."

After editing the home page copy to include a couple of references to this new term also, we saved the campaign and by the next day, we saw the cost-per-click drop to 41 cents. Yes, straight from $5.15 to 41 cents. Just because the destination page now became more relevant for this term.

Are you doing the same fatal mistake? Visit your Adwords campaign now to locate such moneysuckers and kill them.

Say you are advertising on adwords tool (keyword 1). Now if you add 2 more keywords – "adwords tool" (keyword 2) and [adwords tool] (keyword 3) to your keyword list, you will find that the matches have been segregated among the three.

When people search for the exact term – adwords tool, they are put under the keyword 3. Similarly when the terms adwords and tool appear in the exact order and next to each other (as in adwords tool download), they are put under the 2nd keyword. For all other terms like adwords improvement tool, the terms are matched with the keyword 1. This can get you more accurate statistics and a better CTR  for the exact match because those searchers will find your ads to be really relevant, lowering your cost per click.

Now if you are having several keywords in your ad group, you will find it very time consuming to create the 3 variations for each term. Don't worry, you are welcome to use our FREE Adwords tool to create the variations for each term automatically with no effort. Just copy and paste the basic keywords list in the left column, tick on the required options and click on Generate. You will get the big list with all combos ready to copy-paste in your Adwords campaign.

Please leave a comment if you use it and like it or have suggestions for improvement. The tool does many more things which we will be discussing in the next few posts.

The large number of testimonials on the site speak for themselves – they can show the kind of results you can get much better than I can. Go there and have a look yourself.

First, some reasons why you should NOT invest in this training:

• You know it all. You feel that your knowledge is beyond all the experts and there is nothing new to learn.
• You want to earn money without any investment even if that is mediocre.
• You are happy to spend time reading various forums and free ebooks and are comfortable picking up the tips from here and there. After all your time costs nothing.

And now for the go-getters, here are some ideas that will help you appreciate the huge value that this course can provide you:

• You know that PPC advertising is a very potent source of getting targeted visitors to your web site. The traffic flow can start in next to no time and you can be sure, the visitors will be highly qualified.
• You know that PPC advertising, if done wrongly, can make you lose money really fast as the cost can pile up very quickly and if your message is not clear or you have untargetted landing pages, you can burn a hole in your pocket sooner than later.
• You have seen fairly knowledgeable PPC experts admit that there is always room for improvement and they do not hesitate to invest in good tips that they can use to improve their campaigns. Why should you hesitate then?
• You know very well that based on the costs involved in the ad campaigns, the investment made in the training can be recovered within hours, days or weeks but it continues to give benefits for years. So it is a no-brainer to not miss any new resource coming out, specially if it carries a decent guarantee.
• You need to learn from the experts and Jeremy Palmer has already made his mark – he is himself running highly rewarding PPC campaigns with a great return on investment. Been there, done that!
• You know that Anil Singal is well established with his Affiliate Classroom training and he knows how to pass on great marketing techniques in an easy to understand and quick to grasp manner.
• You want to discover new and rewarding niches and want to learn the tricks to discover them easily.
• You want to implement the conversion boosters that can sky-rocket the response rate (sales, sign-ups and lead-generation) from your ads and landing pages.

What is so speical about PPC Classroom?

Not only does this program give you all the ideas for running highly successful promotions, it provides you the tools to create these easily and run them with minimum botheration. After all, you don't want to slog for your income. Do you?

But how much does it cost?

Of course you will decide after checking out the investment required for the PPC Classroom but tell me something. Would you rather invest a small sum on bare ideas or go the whole hog and get the best, specially if the investment can be recovered very quickly and then you can keep earning, improve your bottomline and start working towards your dream of financial freedom.

This investment is guaranteed to deliver – check out PPC Classroom for yourself and start improving your results.

If you have been wanting to promote your site and offers using Adwords but have been worrying yourself to death whether you can do so efficiently, download this Adwords fast start kit. You will be way ahead of a majority of Adwords users.

Did I tell you that this guide is FREE and just 2 pages – good to read in 10 minutes.

This note from their site says it all:

We're looking for Advertisers who want to test variations of marketing content on their landing pages to see which version results in increased conversions for their website. If landing page optimization is one of your company's priorities, if you have a clearly defined goal (e.g. sign-up for a newsletter, checkout for purchase, or download of a whitepaper) on your website, and you can create and approve marketing content in a relatively short period of time, this beta test may be a good fit for you.

Naturally, this program is for existing Adwords advertisers only. They will suggest various sets of headline/copy/call-to-action etc and once you have implemented these, the results will give a hint about the set that is getting the best conversion.

If you are using Adwords regularly, it is worth trying it out and see what tricks Google has up its sleeves.

Note: Also read this useful article about getting better results from your web site with small changes.

But how do you get this crucial information without fiddling with the channels and other such things that all require lots of effort? Introducing Adsense Tracking software.

These software help you to identify the best placement, ad format, keywords and all the other key data that will empower you to maximize your revenue.

Check out all the features of Adsense Spy Tracker software

Aren't you sick reading these sales letters disguised as informative ebooks? Well I am

When I bought Chris McNeeney's Affiliate Project X, I was thinking "…must be another of those rehashed stuff and I will either dump it after one read or ask for a refund if it is really that useless. But the salesletter looked different and that made me give it a try at least."

The book was quite compact at 50 pages and Chris made it clear that he was not going to explain what affiliate marketing was and all that. Good – who needs definitions anyway!

However soon I got hooked and decided that I might need to make lots of notes, so it is better that I printed the thing out. When I reached page 11, the 'Leech' method really drew me in. I have been doing this for sometime now but after reading his explanation, I realised how I was doing it all wrong. OK – so that is the reason I am getting only moderate results.

On to Method 2 on page 18: "The Affiliate diary" Yes this is the trick I am seeing all the new age marketers using. I want to implement this for myself but haven't got around to doing this because I think it is going to take a lot of my time to set up. With Chris's detailed instructions, I can see how to do this fast and strong. Another action point.

Hmmm – things are really hotting up. All those thoughts of a possible refund have evaporated and my mind is buzzing with action-plans.

Wait till you see the 'Workhorse method' on page 27. Step-by-step guide – exactly what you should be doing to generate a long-term income on auto-pilot.

Then I got a nice chuckle – page 34 discusses "Thief in the Night" or… "how to steal from the super affiliates". This is a short and quick mention – nothing very detailed here. But easily actionable.

On to method 5 – "Copy the best Part 2" on page 36. This is adapted from Chris's Adwords Miracle (another great guide on getting success with Google Adwords) and talks about keyword research with the help of Keyword Elite.

Method 6: The "Opportunist" method – the newest products always convert best – specially if the product launch is massive. How can you get your share of the pie? Read this tip starting on page 39 and you will have light bulbs glowing.

And I haven't even told you about the Part 3 which talks about "Advanced tricks of the affiliates".

As you can see, I was pleasantly surprised to see so much content was covered in 50 pages and after reading the Affiliate ProjectX 2 times, jumped on to implement a few of them (in fact, this blog post is motivated by one of the techniques Chris discusses).

While I was taking a breather after having setup a new campaign, I thought it will be an injustice to not tell you about this. However if you don't run to pick up the guide right away, others will be setting up the campaigns you should have and they will be raking in all the money while you read around and wonder what is causing your lack of success.

Want to grab a copy for yourself – why don't you head over to Affiliate ProjectX right now? You can thank me later

I do agree that several people are reporting major downslides in their Adsense revenues – and this includes reputed Internet marketers who know Adsense inside out. What about you? Are you holding on or you have also been hit. Whichever way it won't hurt to download and read this report – it contains no upsell.

The report is here.

Added: I tend to agree with Joel Comm, author of Adsense Secrets that those who are building scraper sites and sites with Traffic Equalizer, Directory Generator and other such software, are the hardest hit.

Did you get hit by Google's policy change that unfairly raised the prices on tens of thousands of Adwords Advertisers?

Are you still trying to recover and to find your lost traffic?

Did you, like thousands of other people, plead and appeal to Google to at least let just YOU have those lower click rates back?

Or, did you ask them what you could do to fix your site?

It's unlikely that anyone from Google has offered to help (I've heard the phrase 'deaf ears' used a lot recently). But there is, finally, a solution.

It's called 'Googleicious', and it's a Free Report that reveals 6 Steps to Make Your Website irresistible to Google's Spiders, Bots and Site Quality Detectives, and Drop Your Cost Per Click by 90% to 99% or more.

My friend and business associate Mark Widawer is the author of this special report, and he should know what he's talking about. He is a Google Adwords Qualified Professional, and he wrote the authoritative guide on landing pages, the Landing Page Cash Machine ebook. If you ever had the chance to read it, you know how easy Mark makes it to sell more of your product or service to more visitors, each and every day.

Whether you're getting that traffic from Google or not.

Mark makes lowering your Cost Per Click just as easy to understand and do, and he has invited me to tell you about his Googleicious report, and how you can download it.

I'm a bit shocked to tell you, though, that this is not one of those $100 or ebooks or $500 home study courses. Actually, Mark is making his Googleicious report available to my readers for — you won't believe this — Free.

I'm not sure how long Mark is going to be offering this report for free, but you can get your copy here.

I just finished reading my copy, and I can tell you now, it's going to change everything about how you think about your website, your landing page, and how much (or little) you pay Google for each and every visitor.

You can create a hypothetical website on one of the many topics offered. Then choose the hosting method, the promotion options, the ad layout and some other parameters. After your site is ready, you can sit back and watch how your site is making money. You can also change the various parameters to see the impact on the income potential.

This will give you a good insight of how your income can depend on different factors related to your money-making site. Naturally nothing is guaranteed as this is a simulation game only