Anik Singhal has launched his PPC Classroom 2.0 and to coincide with his launch, we have updated our must-have-for-PPC keyword tool.

As you might know, it is very important to use all the 3 types of matching, the exact match, the phrase match and the broad match for your keywords in the Adwords campaigns so that you can get the best quality score and high click-through rate (CTR). You can now provide your basic set of keywords and (optionally) a set of modifiers like location (New York, California etc) or action (buy, get, download) or others (how to, where, what is) and get all types of permutations and combinations of keywords.

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As you know, you should include lots of negative match keywords in your keyword lists. You have to think about the terms that will indicate a mismatched prospect type (one who is not probable to buy your product/service). If you can avoid showing your ad on such queries, you can save yourself a nice chunk of wasted advertising dollars.

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Did you know that small changes in your keywords strategy at Adwords can save you tons of money? Adding some variations of your basic keywords to the list of keywords in your ad group can increase the focus of the ad group, reduce your cost per click and help you identify the terms which you should focus on. Let us understand this with an example:

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You might have heard the buzz about the PPC Classroom training launched by Anik Singal and Jeremy Palmer and wondering if you really need this. Here are some important ideas to help you decide:

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