You might have noticed already that a growing number of people are now accessing the Internet from their mobile phones. They are searching for information about services, locating restaurants and hotels, checking weather and doing many other things.

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When you use Adwords or any other PPC program for generating leads, form size plays a vital role in controlling your lead volume. I am often asked "Shall we have more fields or less in the lead generation form?" My answer is simple – "It depends".

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This is old news but needs to be retold umpteen times because we just tend to forget this and run after the high traffic words. While reviewing the site of a client, I noticed that while he is getting much more traffic from a single word keyword, the conversion rate of the more accurate long tail term is much higher. Here are the exact figures:

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Fatal mistake: Setting the destination URL of your Adwords ads as your home page where the keyword you chose does not even appear!

Simple solution: Have the destination URL contain your targeted keyword a couple of times. Here's how it works–

More on Correcting Fatal Adwords Mistake Decreases CPC from $5.15 to $0.41

Do you run Adwords campaigns to get targeted visitors to your website? How much money do you make per visitor? Did you know that you make much more money from every dollar spent on Adwords?

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