Monthly Archives: August 2008

Long Tail Keywords Convert Much Better

This is old news but needs to be retold umpteen times because we just tend to forget this and run after the high traffic words. While reviewing the site of a client, I noticed that while he is getting much more traffic from a single word keyword, the conversion rate of the more accurate long tail term is much higher. Here are the exact figures:

1. sunglasses – conversion rate – 0.71%

2. wholesale sunglasses – 3.42%

(That is 481.69% better).

Keep looking for the more accurate terms that describe your exact product offering and if you can match your landing page well, you can look forward to some excellent ROI.