Do you run Adwords campaigns to get targeted visitors to your website? How much money do you make per visitor? Did you know that you make much more money from every dollar spent on Adwords?
Mark Widawer is a qualified Adwords professional and manages Adwords campaign for several of his clients. He had achieved quite nice clickthrough rates and was wondering how to improve the profit from these campaigns even more. He got excellent results from Adwords but realized that the clients were not making much profit still. He turned his attention to the client web site. After analyzing these sites, he found that he could make small changes on the landing pages and improve the response rate so much that the client earns much more per dollar spent on the Adwords.
You see, when a prospect sees your ad, she builds certain expectations in her mind. After clicking, when she gets to see a continuation of the story, a fulfilment of the expectation, she keeps reading and may be accept your offer. However when there is a sharp transition, when she finds an entirely new pitch in the landing page or a plethora of distracting elements, she gets nervous and clicks away.
Yes you can do much better with your Adwords campaigns with these secrets. You can implement small changes in your landing pages and turn your website into an ATM – that spits out cold hard cash whenever visitors click on your ads.