Monthly Archives: June 2006

Buy A Tag At 97tags.com

Have an Adsense site? Want to drive traffic to it? Here is a simple and interesting way-

Choose a relevant tag at 97tags.com, buy it and make it point to your site. Soon anyone who clicks on this tag will be checking out your site. You will also get the benefit of a keyword rich link in your search engine ranking efforts.

Or make this tag point to your affiliate link for your favorite affiliate program if you don’t have a site and want to earn some affiliate income.

Update: We have now launched the script to launch such sites yourself. If you have a niche subject that you have great interest in and have a responsive list, you must immediately check out Word Cloud site building software.

Adsense Revenue Exposed

If you have a content site, you can make a nice chunk of money running Google Adsense ads on this site. But how do you get started? What are the secrets to do a great job running Adsense ads on your site? What are the pitfalls? How can you maximize your earnings?

All these are explained in a very simple manner in our new release – “Adsense Revenue Exposed“. Here’s how you can get the best out of this book —

1. Read the entire book in one session (should take less than 1 hour).

2. Then study the chapters one by one again implementing the ideas on your site at the same time. This way you can start seeing the improvements in the results while you go.

Don’t forget – testing is the most vital ingredient of success. Some ideas may produce much higher improvement in your results than others. But overall you will be earning much more money from your site – for sure.

Get Adsense Revenue Exposed at a special introductory price here.

Landing Page Cash Machine – Better Results with Your Adwords Campaigns

Do you run Adwords campaigns to get targeted visitors to your website? How much money do you make per visitor? Did you know that you make much more money from every dollar spent on Adwords?

Landing Page Cash Machine by Mark WidawerMark Widawer is a qualified Adwords professional and manages Adwords campaign for several of his clients. He had achieved quite nice clickthrough rates and was wondering how to improve the profit from these campaigns even more. He got excellent results from Adwords but realized that the clients were not making much profit still. He turned his attention to the client web site. After analyzing these sites, he found that he could make small changes on the landing pages and improve the response rate so much that the client earns much more per dollar spent on the Adwords.

You see, when a prospect sees your ad, she builds certain expectations in her mind. After clicking, when she gets to see a continuation of the story, a fulfilment of the expectation, she keeps reading and may be accept your offer. However when there is a sharp transition, when she finds an entirely new pitch in the landing page or a plethora of distracting elements, she gets nervous and clicks away.

Yes you can do much better with your Adwords campaigns with these secrets. You can implement small changes in your landing pages and turn your website into an ATM – that spits out cold hard cash whenever visitors click on your ads.

Get the landing page cash machines secrets here.

Different Ads For Different Keywords

A typical mistake which many Adwords advertisers make is to have a single ad group with all the keywords. They end up showing the same ad for all the keywords, thereby losing the keyword-message match and getting a poor clickthrough rate.

You should have only related terms in one ad group and ads that relate to this group of keywords. A different set of keywords relating to another aspect of your product belong to another ad group with ads describing that particular aspect.

Thus a web design company should put all Flash related terms in one group with a relevant message and .NET related keywords in another group with a related message. This will result in instant improvement of the clickthrough rate.

Don’t Direct Prospects To The Home Page

You should not direct all the prospects to the home page unless you have a single page home page selling your only product. They will not bother to search or locate the exact page where they will get what they are looking for. Take them direct to the main selling page for the product in question.

I have done this for a tea merchant whose website I manage. A click on any ad for the Darjeeling tea will take you directly to the page talking about Darjeeling tea, while a click on any ad related to the Assam tea will take you to the Assam tea page. This improves the stay-on-site time of the visitor and you can get more orders or enquiries.

Put Keywords In Your Ad Text

Several people fail to put the keywords in the ad text (the heading and the body text). This makes their ad highly subdued (because if you would have had put the keywords in there, these would have been highlighted). Also the searcher may feel that your ad is not relevant enough.

You must try to put the keywords and an active verb in the heading for maximum impact. Example – use Get Fresh Adwords Tips when your keywords are ‘adwords tips’. This gets the words ‘adwords tips’ highlighted and also indicates to the prospect that you offer what he/she is looking for, thereby improving the chance of a clickthrough.

Negative Matching Is Vital

Negative matching is vital to the success of your Adwords campaign and helps you cut down the cost and eliminate uninterested clickers to a great extent.

But first – what is negative matching? This the process of specifying the terms that, if present in the search term, do not let your ad to be shown.

Say you are offering an ebook on ‘How to break 80 in golf‘. Now you may advertise on keywords like ‘lowering golf score’, ‘guide lower golf score’ etc. Some people who are looking for a free guide to lower their golf score, will also click on your Adwords ad and then not buy because they have to invest some money for getting this guide. You don’t want these freebie seekers clicking on your ads and costing you money.

So you include the term “free” in the negative matching terms by adding “-free” to the list of keywords. Now if the term ‘free’ is there in the search term, your ad will not be displayed. Your ad will be shown if one searches for ‘lower golf score guide’ but not if one searches for ‘lower golf score free guide’.

This tip can save you lots of dollars on unproductive clicks and you must be on a lookout for terms that are related to your main search term but do not apply to you.