With this post, we are begining a series of tips on avoiding some crucial Adwords mistakes that can hamper your Adwords performance. If you don’t avoid these, you will spend money without getting a decent profit to show for your campign.
Tip: Don’t use generic terms in your campaigns.
Don’t advertise on the term ‘generators’ unless you have got tons of money to burn. You would do much better to use long tail terms like ‘Honda generator 1800’ where you can have a specific message to appeal to the person looking for this exact term. The clickthrough rate will be much higher in such cases helping you to bring down advertising cost as well as expect a highly focussed visitor.